PREMIERE: AVICE CARO DEBUTS HER FAIRYTALE FOLK WITH 'HE IS WED, AND SHE IS A MILKMAID'


Amongst the thousands of roses that line the aisles of supermarkets and petrol stations alike, today Avice Caro releases an alternative Valentines Day gift with her video debut: 'HE IS WED, AND SHE IS A MILKMAID' 

Avice Caro is the fairytale-folk multimedia solo project that takes the woes and worries of love and spins them through a satirical fantasy lens. 

Void of predictable romantic cliche, Caro uses her childhood knowledge of fairytales in order to paint an obscure image of a chicken wanting to one day be "the main woman." She regularly uses abstract characters and fable-like storytelling to touch on society's deepest romantic insecurities. 

The video sees the London-based musician, who's styled as a medieval~period drama hybrid, sit comfortably among a luxurious fruit and dairy filled banquet, only to slowly destroy the once perfectly aesthetic set up. Beautifully chaotic yet refined - Caro masters subtle destructiveness, an idea opposite to the soothing melodic vocals that accompany the very spilling of milk and cracking of eggs. 

Whilst song is Avice Caro's main form of creative expression, this video release pushes the project into another creative sphere. This visual release is a literal feast for the eyes.
 
DIRECTOR Emma Parkinson ART DIRECTION Jasper Cable Alexander CINEMATOGRAPHER Theo Rhodes ASSISTANT Connie Martin

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